The Can-D Food Co. — Branding & Packaging.
Niall from The Can-D Food Co. was looking to launch a new brand for his Candy Smoked Salmon, a new product for the UK market.
He wanted the branding to feel playful, yet also retain a high-end feel. Due to the product's Canadian roots, we discussed incorporating a bear in some way (with its connection to salmon), but needed it to work in a way that wouldn't limit future product development. The final work features a simplistic bear, which leads itself nicely to the diecut packaging, along with a opposing diecut on the reverse to maximise light through the product (another stipulation for the brief, so the product's colour could be showcased).
Richard was recommended to us by an industry contact when we were starting out. We owe her a big favour!
He asked for our input to the direction we wanted to go in and among his first set of proposals was found the look we were after. All 3 were great but one was outstanding. He is conscientious, quick and easy to deal with, explaining the process along the way so you always know where you stand.
Absolutely recommended. And he already has been to several people.
Niall Carroll, The Can-D Food Co.
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