Separation Two:
Don't try to reinvent the wheel, but don't accept gravity
Explanation of Two:
Understanding the nature of creativity is key to knowing when to use it.
It's the desire of many to change the world, but I think it's essential to step back a bit. Taking the brief apart allows me to know just where creativity should be injected, meaning the ideas created are both realistic and effective.
It's simple: know when to challenge the rules and when to accept them.