High Farndale — Logotype & Branding.
Marketeer-turned-farmer, Peter Mawson breeds rare-breed sheep and pigs high up in the Yorkshire Moors. Selling the meat directly from the farm, Peter was looking for a brand to help the next stage of the farm's development.
The logotype was developed that could differentate between the two sides of the business but join up as a whole. The 'butchery' cuts forming 'HF' over both animals provide a link to product and maintain the 'field-to-fork' ethic behind the business.