New Moon Studios — Branding.

I was contacted by Andrew Nye, founder of New Moon Games, looking to re-brand his business to New Moon Studios – to better reflect the kind of work they do and also aspired for.

Since they're major innovators within virtual and augmented realities, they asked for a simple, clean execution with an iconic ident they could use without a logotype. The final brand features a folded 'O', which hints at both the layers of reality involved in their work, while forming a subtle nod to a crescent moon.

Richard understood exactly what we needed from our rebrand and presented us with three really strong options. The attention to detail he provides is astounding and gave us not just a new logo but a thorough set of branding guidelines and great marketing materials which set the standard for the relaunch.

Andrew Nye, MD at New Moon Studios

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