Open Velocity — Branding.

Having already completed her personal branding, Bethan Vincent wanted to new branding for her new Marketing Agency. The brief was clear that the new brand should feel like a sibling of the personal brand, while having it's own distinctive edge.

The brand uses the 'block' component architecture of her original branding and creates a marque with a clear sense of velocity and upwards growth - purely by moving the cut section from the bottom of the 'V' to the trajectory at the top. The brand has a bold colour palette that deliberately askews the obvious 'tech' colours.

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