Tacit Health Solutions — Branding

Marisa approached me looking for a quick turnaround for her new branding, Tacit Health Solutions, with an aim to offer businesses Infection Prevention consultancy services, initially starting with Covid-19 but protecting businesses in future pandemics too.

The marque is a combination of three 't' shapes for 'collaboration', arranged into a shield-like arrow with the underlying concept of 'pushing forward together'. This simple, yet effective marque captures the business and is combined with serif typography that provides an elegance and point of difference within the health sector.

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