Viatic — Branding.
Ian Graham from Viatic commissioned a re-brand to take his 'open innovation & change leadership' consultancy to the next level.
With the word 'Viatic' meaning to 'petain to a journey', the logotype takes the idea of a journey or process through the marque. This concept of 'planning & process' is futher captured by the 'outlined' primary logo, giving the marque a 'blueprint' quality.
We commissioned Zumo Juice for our logo and branding redesign in 2016 and Richard was excellent to work with. He made it very easy to engage with the design process and he took the time to properly understand our business, brand aspirations and general requirements. We gave a tricky brief but the initial concept ideas were quick to come back and were spot on – simple but effective.
There was none of that endless back and forth to get it right – Zumo Juice nailed it first time. The only challenge was choosing which shade of green! What we were particularly impressed with was the attention to detail and quality of the contextual illustrations of the brand in use – that was super helpful in understanding how we might use the branding in practice. We would definitely use them again and highly recommend others to check them out.
Ian Graham, Director & Founder of VIATIC